• Creative Valley, Stationsplein 32, 3511 ED Utrecht
  • 15/04/2025 4:30 pm
  • english

Join us for an exclusive event on Demystifying CDP in 2025, hosted by Artefact and Twilio Segment.

Discover the latest innovations shaping the Customer Data Platform (CDP) landscape, from industry trends and real-world case studies to AI-driven automation and actionable use cases. Engage in expert discussions as we debunk common myths surrounding CDPs and explore the role of AI in transforming customer data management.

Event Highlights & Key Takeaways:

  • CDP Industry Trends for 2025 – Gain firsthand knowledge from Experts on the latest key developments, including AI, Composable CDPs, and Zero-Copy Architecture

  • Interactive Demonstrations – Experience live, hands-on demo of cutting-edge applications, including prompt engineering, persona generation and AI-powered e-commerce solutions.

  • Myth Busters Roundtable – Challenge common misconceptions about CDPs, including whether they function as CRM systems, are only for marketing and tech teams, or eliminate the need for a Data Warehouse.

Event Details:

📍 Location: Artefact Office, Creative Valley, Stationsplein 32, 3511 ED Utrecht
📅 Date: April 15, 2025
⏰ Time: 04:30 – 08:30 PM

Speakers

Sid Mohan

Sid Mohan, Director of Data Science, GenAI & Causal Inference | Global Lead for Marketing Mix Modelling

Artefact Northern Europe

Sid has been a key contributor to Artefact’s success for over 6 years, progressing from Senior Data Scientist to his current role as Director of Data Science. He currently leads the Global Marketing Mix Modeling practice and spearheads the company’s efforts in GenAI and Causal Inference. His expertise includes advanced Machine Learning techniques, enabling data-driven solutions across various industries.

Geraint Davies

Geraint Davies, Enterprise Account Executive

Twilio Segment

Geraint has spent over a decade helping organisations navigate the complexities of data and analytics as a Solution Engineer at Tableau, Salesforce, and Twilio Segment. Now, as an Enterprise Account Executive, he leverages this deep technical expertise to guide businesses in harnessing the power of a Customer Data Platform (CDP). With a keen focus on how AI and modern data warehouses integrate with a CDP, Geraint helps companies unlock data from the warehouse, enhance customer experiences, and drive data-led decision-making.