event future of search 2025 - Artefact UK, with Microsoft

Join us for an exclusive event exploring the evolving landscape of search in 2025, as we unravel the latest advancements, trends, and strategies to stay ahead in the digital marketing world.

Hosted by Artefact UK, this conference brings together thought leaders and industry experts to share insights into generative AI, cutting-edge search technologies, and actionable strategies to optimise both paid and organic search efforts.

From Google’s transformative updates to Microsoft’s forward-thinking developments, this event offers a glimpse into the future of search and equips attendees with tools to adapt and thrive in a rapidly changing digital environment.

Agenda

  • 9:00 – 9:30 am | Welcome

  • 9:30 – 9:45 am | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK

  • 9:45 – 10:15 am | Advancements in Search by Charlie Kay, Head of SEO & Content, Artefact UK, and Ellen Blacow, SEO Director, Artefact UK
    Google announced multiple changes to their search product in 2024. We look at what Search looks like going into 2025, make our predictions for the rest of the year, and give some helpful hints and tips on optimising.

  • 10:15 – 11:00 am | Future Gazing with Microsoft by James Murray, Global Product Marketing Lead, Generative AI at Microsoft
    What we’re developing and our vision for how we see the landscape changing in 2025 and beyond.

  • 11:00 – 11:30 am | Refreshments / Networking

  • 11:30 am – 12:00 pm | Generative Search Experience Starter Pack by Andy Limn, SEO Director, Artefact UK, and Amy Golding, SEO Content Manager, Artefact UK
    Understanding the steps required to appear in new cutting-edge search tech like Google’s AI Overviews and SearchGPT.

  • 12:00 – 12:30 pm | Driving synergies between Paid & Organic with Artefact’s ‘True Search’ by Ed Destrem, Head of PPC, Artefact UK, and Francois Guillaume, Senior Data and Insights Executive, Artefact UK
    In this session, our PPC and SEO experts will discuss the importance of PPC and SEO synergies and demo the Artefact “True Search” tool.

  • 12:30 – 1:00 pm | Panel discussion and Q&A with Mark Smith, Charlie Kay, James Murray, Andy Limn, and Ed Destrem

  • 1:00 pm | Lunch and Networking

Speakers

James Murray

James Murray, Global Product Marketing Lead, Generative AI

Microsoft

Passionate product marketer and evangelist with fifteen years’ experience working with disruptive technology, search, artificial intelligence and online analytics.

Mark Smith

Mark Smith, Chief Client Officer and Managing Director

Artefact UK

Originally focussed on search, Mark has worked across all areas of digital & data (20+ years) as it has grown and evolved. As MD of Artefact UK, his role encompasses all of Artefact’s offerings.

Charlie Kay

Charlie Kay, Head of SEO and DEI Lead

Artefact UK

With over 13 years of experience in SEO and content marketing, Charlie Kay is a passionate and dynamic leader who helps brands grow their organic visibility and improve their performance. As well as the Head of SEO and Content at Artefact UK, Charlie is also the Director of Diversity, driving forward the award-winning DEI initiative at Artefact UK.

Edouard Destrem

Edouard Destrem, Head of PPC

Artefact UK

A data-driven digital marketer with over 10 years experience helping brands in their Paid Media digital transformation. Working on Pan-European clients, Ed has helped Artefact’s biggest PPC clients adapt and transform their account in line with best practice.

Andrew Limn

Andrew Limn, SEO Director

Artefact UK

Over 10 years experience supporting major UK retailers and global automotive brands with Technical SEO. Andy enjoys problem solving and driving value at scale.

Ellen Blacow

Ellen Blacow, SEO Director

Artefact UK

Amy Golding

Amy Golding, SEO Content Manager

Artefact UK

François Guillaume

François Guillaume, Senior SEO Executive

Artefact UK