Attracted by the power of retailers’ first party data, proximity to the customer and the point of sale, and the ability to provide joined up measurement and insights, brands are growing investments in Retail Media Networks (RMNs) rapidly. It is predicted to be a $136bn market globally this year.

Understandably then, 52% of retailers have now developed a media proposition. But the space is still nascent and advertisers have expectations of a more mature proposition from Retailers than is often on the market.

Join mediarithmics, Zitcha and Artefact as we explore the blueprints of what a leading RMN should be in order to meet brand requirements. In this 45-minute webinar, we’ll focus our conversation around four core questions:

  • What are the mission critical needs of retail media from advertisers?

  • How are smart retailers approaching their Retail Media Networks across the UK and Europe?

  • What are the challenges associated with delivering the strategy and chosen initiatives?

  • How can these challenges be overcome to create a leading RMN?

  • Bonus: 3 stories of Retail Media Networks who are getting it right.

Speakers

Bernal Mazaira

Bernal Mazaira, Head of Analytics & Retail Media

Artefact UK

Dan Sands

Dan Sands, EMEA Sales Director Retail Media

Zitcha

Philip Raby

Philip Raby, Chief Revenue Officer

mediarithmics