AI is hot. Overal hoor je over de wonderlijke mogelijkheden van AI, maar er zijn maar weinig mensen die weten hoe ze dit kunnen toepassen in hun bedrijfsvoering.

Tijdens deze sessie:

  • Ontdek je de laatste trends in AI

  • Duik je in praktijkgerichte cases en zie je hoe AI marketing transformeert binnen verschillende aspecten van een campagne (creatie, executie & optimalisatie, analyse)

  • Vertellen we welke stappen je kunt nemen om AI succesvol te implementeren in jouw organisatie.

Speakers

Robbert Bregman

Robbert Bregman , Senior Director Data & AI

Artefact Benelux

Johan Walda

Johan Walda , Manager Data Science & Insights

Artefact Benelux

Johan Walda is the Manager of Data Science at Artefact, specializing in marketing measurement with a focus on Marketing Mix Modeling (MMM). With 10 years of experience across a global market research company and a SaaS MMM provider, he has worked with many global advertisers to help increase media effectiveness. Johan has deep expertise in brand building and integrating long-term media effects into MMM using brand metrics. He is well-versed in different methodologies and excels at bridging the gap between technology and business, translating complex analytics into actionable insights for sustainable growth.