Join us for our upcoming webinar on 25 September 2024 with the exceptional presence of the Data Science team of IPSEN and the Data & AI consultants of Artefact, who will share their return of experience and the benefits of the Artefact’s Marketing Mix Modelling approach to optimize the true incrementality of their marketing & media activities and maximize ROI.
In the highly regulated pharmaceutical industry, optimizing marketing strategies is crucial for maximizing return on investment (ROI). This webinar will dive deep into the essentials of Marketing Mix Modeling (MMM) and its application in the pharma sector. Learn how to collect and analyze data, build effective models, and leverage MMM insights to enhance your marketing efforts.
IPSEN is a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.
ARTEFACT is a leading global consulting company specialising in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.
Webinar Agenda: 45′ of presentation and 15′ of Q&A
According to your time-zone, here is the webinar time:
- 15:00 – 16:00 BST (UTC+1) – UK
- 16:00 – 17:00 CEST (UTC+2) – France, Germany, Benelux
- 10:00 – 11:00 EDT (UTC-4) – USA East Coast
Speakers
Amicie de Pierrefeu, Healthcare Senior Data Scientist
Ipsen
Edouard Duquesne, Senior Data Scientist
Ipsen
Thomas Filaire, Partner
Artefact
Thomas, expert with over 15 years of experience at the intersection of Data & AI, Consulting, and Life Sciences, brings his expertise and knowledge to Artefact. Thomas joined the Healthcare & Pharmaceuticals consulting practice to contribute his deep expertise in the sector, collaborating on large international projects with peers from other Artefact offices.
Holding degrees from both ENSAE and Ecole Centrale de Lille, Thomas has successfully translated the science of data and AI into tangible business value throughout his career.
Aditi Chetty, Senior Data Scientist
Artefact UK
Aditi is an experienced senior data scientist with a diverse background working across both the public and private sector in the UK & Australia. She has extensive experience working with property clients to deliver AI and data science solutions that provide tangible business value. Across her 5+ years of work experience she has worked across both the policy and strategic implications of data science projects as well as the development and deployment of AI/ ML decision making tools and cloud based information sharing platforms.
