Webinar
Webinar - Reckitt x Artefact
Beyond the magic: Tackling the challenges of Marketing Measurement
In today’s data-driven landscape, marketers are expected to quantify the impact of every campaign, ad, and interaction with customers. But the reality of marketing measurement is far from magical. In this webinar, we’ll dive deep into the complexities of modern marketing analytics and discuss the common pitfalls and roadblocks in implementing the frequent marketing measurement into business operations.
Agenda
- Understand the challenges of measuring and frequently reporting the marketing effectiveness
- Discover best practices on how to establish a working operation model and collaboration between the data scientists, project managers, and media teams
- Learn what to do to turn marketing measurement into actionable insights, driving real business impact
About Reckitt: Reckitt is a leading CPG company that produces a wide range of hygiene, health and nutrition products for people in over 200 countries.
About Artefact: Artefact is a leading global consulting company specialising in data and AI transformation and data marketing to drive tangible business results across the entire enterprise value chain
