Join us on March 20 for the launch of Meridian, Google’s latest innovation in Marketing Mix Modeling (MMM).
Meridian is Google’s innovative open-source MMM framework that enables businesses to measure the effectiveness of their marketing campaigns across multiple channels. It takes MMM to the next level by leveraging advanced algorithms and data science to provide unparalleled accuracy in assessing marketing impact.
With extensive experience in applying MMM models and creating use cases for advertisers across diverse sectors, we are proud to co-organize this special event. This event offers a unique opportunity to discover how Meridian can revolutionize the way marketing efforts are measured and optimized. As one of the first Meridian Certified Partners in Northern Europe, Google Analytics Certified Partner, and the only player in the Benelux and Nordics regions to hold both Google Marketing Platform Sales Partner and Google Cloud Platform Partner status, Artefact is uniquely positioned to provide you with the tools and expertise necessary to stay ahead in the ever-evolving digital landscape.
Read more about our collaboration in this press conference.
Agenda
Event information
Speakers
Boudewijn Beks, Team Manager, Media Effectiveness, Northern Europe
Boudewijn is a seasoned digital analytics expert with 15 years of experience, leads Google Northern Europe’s Marketing Effectiveness team, helping businesses make data-driven decisions. With a background spanning agencies and various roles at Google, he offers a unique perspective on marketing challenges and opportunities.
Linda Cereda, Global Head of Marketing Data
NIKE
Linda Cereda is a results-driven leader with 20 years of global expertise in digital strategy, consumer insights, retail, data, marketing, and finance. She drives large-scale transformations by leveraging data to enhance consumer engagement and business growth. Skilled in strategy, cross-functional collaboration, and change management, Linda excels at navigating complexity, delivering insights, and leading teams to success.
Sid Mohan, Director of Data Science, GenAI & Causal Inference | Global Lead for Marketing Mix Modelling
Artefact Northern Europe
Sid has been a key contributor to Artefact’s success for over 6 years, progressing from Senior Data Scientist to his current role as Director of Data Science. He currently leads the Global Marketing Mix Modeling practice and spearheads the company’s efforts in GenAI and Causal Inference. His expertise includes advanced Machine Learning techniques, enabling data-driven solutions across various industries.
Sam Bailey, Senior Data Scientist
Sam Bailey is a Senior Data Scientist at Google, specializing in marketing and privacy. With over five years at Booking.com, including roles in pricing, loyalty, and experimentation, Sam has deep expertise in statistics, machine learning, and causal inference. Previously, they worked as a Research Fellow in Nuclear Physics at the University of Birmingham, applying Monte Carlo simulations.
Jan Hendrik Fleury, Director Data Consulting
Artefact Northern Europe
Jan Hendrik Fleury, Director of Data Consulting at Artefact, has 15+ years of experience in data and analytics, blending technical expertise with a consultative approach to drive transformation. He chairs the DDMA Chapter Data, Decisions & Engagement, lectures at Beeckestijn Business School, and authored the Google CDP Book.
Johan Walda , Manager Data Science & Insights
Artefact Northern Europe
Johan Walda is the Manager of Data Science at Artefact, specializing in Marketing Mix Modeling (MMM) and media effectiveness. With 10 years of experience in market research and SaaS MMM, he helps global advertisers optimize marketing impact. An expert in brand building and long-term media effects, Johan translates complex analytics into actionable insights for sustainable growth.
