Together with Amplitude, we’ll explore the trends, strategies, and technologies shaping the future of product, marketing, and data in 2025. This is your chance to get expert insights, connect with industry peers, and walk away with fresh strategies to power growth through smarter digital experiences.
What you’ll learn:
- 2025 analytics trends: Discover what’s next in product, marketing, and customer analytics — and how data-forward teams are staying ahead of change.
- One Platform, One Vision: Learn how leading companies are moving beyond point solutions — bringing product, marketing, and data teams together on a single platform to simplify tech stacks, accelerate insights, and turn data into meaningful business outcomes.
- Customer journey optimization: Get practical strategies to design seamless digital experiences that drive conversion, retention, and lifetime value.
- Navigating the shift: Unpack common challenges organizations face with reliance on constrained analytics platforms — and get expert insights on how to build a future-proof analytics strategy.
Event details:
- Date: Thursday, May 21st
- Time: 14:30 – 18:00
- Location: Artefact Benelux, Creative Valley, Stationsplein 32, 3511 EC Utrecht
Speakers
Frank ten Kate, Manager Digital Analytics
Artefact
With over 8 years of experience in digital analytics, Frank has worked across multiple agencies, supporting a wide range of clients in building robust data collection foundations. He specialises in enabling organisations to make the most of their web and app data, bridging the gap between technical implementation and actionable insights.
Alicja Niewczas, Senior Solutions Engineer
Amplitude
As a pre-sales consultant, Alicja helps businesses maximise their potential with customised technology solutions. She works closely with clients to understand their needs, deliver tailored presentations, and support them in driving business value. Her focus is on guiding clients through complex decisions and building strong, long-term relationships to help them achieve digital success.
