Global Blog

Beyond Generation: Why Agentic AI is Your Next Competitive Edge

The rapid ascent of Generative AI (GenAI), powered by sophisticated Large Language Models (LLMs), has captured global attention, demonstrating remarkable capabilities in content creation, summarization,...

KNOW GPT: Leveraging AI to Unlock Enterprise Knowledge

In today's relentlessly competitive business landscape, agility and informed decision-making are paramount. The ability to swiftly access and leverage an organization's collective intelligence can be...

AI: From cutting-edge innovation to widely accessible commodity

At the recent Artefact Data & AI Summit in Dubai, Vincent Luciani, Co-founder and Executive Chairman of Artefact, shared his insights on the evolving landscape...

Shopping in the age of chatbots and Generative Engine Optimization (GEO) - where do we stand today?

This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT...

Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions

Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no...

From insight to market: The impact of AI Agents on commercial success at Sanofi

The time has come for the pharmaceutical industry to seize the opportunities offered by artificial intelligence. At Sanofi, this transformation takes the form of a...

AI for sustainability: sustainable solutions in industry

As the global regulatory pressure around sustainability in industry intensifies, one question is coming to the fore: how can companies adopt smarter and more sustainable...

IT/OT Convergence: The path to industrial excellence

Imagine a scenario where every operational data point of an industry is continuously captured, organized, scalable, and free from cyber threats. This is the concept...

How AI-Driven Personalization Is Powering the Next Era of BFSI Engagement

Key insights from our webinar with Artefact, MoEngage and Treasure Data. We see firsthand how complex and urgent it is for BFSI organizations to evolve...

Adapted and robust, AI is a partner for the future

The Artefact Research Center's mission is to foster an innovation ecosystem around AI and data by encouraging collaboration between university professors and representatives of international...

Uncover the JavaScript pitfalls sabotaging your SEO and AI Search Visibility

In this article, we explore how JavaScript impacts content rendering and indexing, share real-world issues uncovered during a site migration, and explain how to fix...

Thought Leadership: Leveraging AI and Generative AI for Private Equity Success in a Volatile US Market

The US private equity market is navigating a period of heightened uncertainty. Persistent inflation, rising interest rates, geopolitical instability, and banking sector turbulence have created...