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Artefact, the data, digital marketing and technology consulting agency, announces today the acquisition in China of 8matic and its affiliates. These additions strengthen the brand’s position in the Asia-Pacific region, a fast-growing data and digital growth area.
A strategic operation aligned with the Group’s development plan
Founded in 2010 by Pascal Duriez and Jo Chan Kue, 8matic and its affiliates are based in Shanghai, Hong Kong and Seoul. Renowned experts in consulting, media activation and creation, the structures enjoy strong recognition with international advertisers operating in Asia such as Pernod Ricard, DFS, Dior, Hugo Boss, Finnair, Bic, English First, RedBull, Merck, Club Med, Cebu Pacific Air and Huawei.
The companies are now joining the group and the teams already present on site to form the Asia Pacific branch of Artefact. The agency is managed by Pascal Duriez, appointed CEO Artefact on the Asia Pacific region. He also joins the Group’s Strategy Committee alongside Guillaume de Roquemaurel (CEO Artefact Group), Vincent Luciani (COO Artefact Group), Philippe Rolet (CTO Artefact Group), Matthew Phelan (CEO 4Ps), Julius Ewig (CEO Metapeople Germany), Kristoffer Ewald (CIO Artefact Group), Lennert De Rijk (CEO BeNeLux & Nordics), Jan Klawer (CEO MENA).
New technological expertise, strong potential to support Western customers
With these acquisitions, Artefact confirms its ambition to support its European customers in the Asia-Pacific region and to develop significant commercial synergies through its international network. The agency is also strengthening its expertise in the Asian technological ecosystem through partnerships with BATs (Baidu, Alibaba, Tencent) in terms of inventory, data, tracking and media activation.
A strategic position to benefit from the take-off of Asian brands
Through this operation and its other agencies in Malaysia, Australia, Hong Kong and Singapore, Artefact strengthens its leadership in the APAC region to support the strong momentum of local brands and their globalization objectives.
Guillaume de Roquemaurel, CEO of Artefact Group, said: “Today, China is one of the most advanced countries in terms of exploiting the innovations offered by digital technology. In 2016, online sales exceeded 700 billion euros in turnover and the country is now the world leader in e-commerce. Artefact is now organized in this territory to offer complete services to local and international advertisers and propose a global support on all the new needs in consulting, data science and AI. The major Asian brands well established on their continent of origin have already begun to conquer Western markets, which will accelerate in the coming years. Artefact now possess every asset to take advantage of this considerable growth potential.”
Pascal Duriez, CEO of Artefact APAC, comments: “I am particularly pleased to be part of this new adventure. The combination of our expertise and the extension of our influence on markets undergoing acceleration opens up considerable potential for development and growth. We have already been able to measure on joint campaigns the strength of this rapprochement. When you share the same culture on Data, Media and Creativity, adding a deep understanding of the Chinese and APAC markets makes a lot of difference. We are now in working order to go faster and further across all APAC markets.”
About Artefact I artefact.com
Artefact is a digital agency built on the perfect and long overdue marriage between marketers and engineers. Artefact’s mission is to reinvent the customer experience through new technologies, digital, data and AI. The company has offices across 17 countries, with nearly 1000 employees delivering three service offers: Data Consulting, Digital Marketing Expertise and Technology Development. Artefact was elected the most innovative agency of 2017.
Artefact works with the largest global brands: over 600 clients, including 100+ blue chip clients such as AccorHotels, Samsung, Orange, Carrefour, Emirates and Deutsche Telekom who rely on the agency’s disruptive marketing approach. Artefact has sustained a steady growth rate since its creation in 1998, and had operate a strategic move towards data and AI in 2017 merging digital expertise and data capabilities. Listed on the Alternext Paris Stock Exchange, Artefact is the most largest independent international digital agency.
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