Amazon has disrupted the world of retail… and the world of brands
Amazon is constantly disrupting the retail world. More than just a simple platform for selling products online, it is now becoming an (almost) obligatory passage for any Internet user wishing to buy a product. In addition to the wide range of products available and unbeatable prices, we are now looking for content, opinions, descriptions… A new territory to be pre-empted for advertisers, who must adapt to this new complex ecosystem with its own rules, tools…