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GrandVision

A local approach to a global case

Global leader in optical retail

Cases

Challenge

With retail stores in more than 40 different countries hosting over 50 domains, GrandVision was looking for a unified reporting environment for all of its online activities, accessible to all employees worldwide.

Approach & Results

What we created:
One globally applied schema that represents the whole organisation and defines the full data ontology
One-time implementation for both data tracking and SEO content markup
One single method of data collection for web analytics and other platforms
One single dashboarding environment which includes e-commerce data, content consumption, audience demographics, social sentiment and channel performance, that is available to more than 400 employees worldwide.

 

Reinventing sales following evergoing people needsDesigning an algorithm to raise consciousness

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