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MAIF

Detecting potential churners to react in time

Insurance Company

Cases

Challenge

Client churn is a huge preoccupation for insurance companies like MAIF.

Approach

Artefact developed a Machine Learning algorithm detecting attrition risks in real time, giving employees actionable elements to retain customers.

Result

MAIF was highly successful in implementing the models to its entire call center to detect unexpressed churn intentions.

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