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MAIF was facing data silos across business units, generating (1) operational inefficiencies and (2) preventing them from having a single customer view.
Approach & Results
Artefact reshaped the organization around data usage, unifying – in 1 client-oriented team – IT expertise, Data Science capabilities, and Marketing business owners.
With this new vision, MAIF was able to launch new use cases in less than 6 months.