Artefact bruger cookies til brug for tracking, statistik og optimering. Hvis du klikker videre på siden, accepterer du vores brug af cookies. For mere information om cookies og hvordan du sletter dem, se vore Privacy og Cookie statement.
E-Retail websites have massively improved their advertising offers the past few years. Amazon platforms triggered the Retail market to develop more offers for advertisers around qualified leads
These partners can capture audience attention in highly strategic moments, which only Search Marketing allowed previously
- We analysed the impact of our major Retail Partners (Amazon, Darty, rue du Commerce etc…) in comparison with more ‘classical’ media segments.
Results of Retail Media data activation
- 90% of engaged session rate (vs 70% for other segments)
- Cost per engaged session: 3 times lower than other segments
- By tracking sales on several Retailer websites we were (finally) able to measure a ROI > 5