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Strategic planning and thinking

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Strategic planning and thinking

#Data agency

As with everything else in marketing, delivering strategic solutions means understanding consumers correctly. The strategic planning department is here to help both Artefact and our clients understand consumers: who they are, what their relation to the category is, what they are expecting from brands, what their media environment is.

Tailored marketing solutions

#Data agency

Understanding consumers from a wide array of data sources (quant, qual, digital, analogic…) allows Artefact to produce marketing solutions tailored for people, thus better results for brands.

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