social media advertising
Social Advertising stakes are new and constantly evolving. Just a few players are flexible enough to concretely perform in this liquid environment.
Advertisers must perfectly understand the many facets of social networks and adapt to users’ habits with smart use of declarative data, strong orchestrations and creatives adaptation following Social KPIs that sometimes differ from what they used to work with. Adding a bunch of data-related features clearly helps reaching the right target with the right asset at the right time.