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SEO Fundamentals Course


Name of course: SEO fundamentals

Content & Format: this classroom course is delivered by one of our trainers

Level: this course requires basic knowledge on SEO. One should follow the “Digital Marketing fundamentals” course before this one.

Duration: 1 day

This course will help you address the following objectives:

  • Definition of SEO and its core concepts
  • Chose when and why to do SEO
  • Catch-up the global landscape of SEO tools and search engines
  • Know how search engine optimization works
  • The key phases of a successful SEO strategy
  • Key best practices

Target group: this course is targeting people working in digital marketing and need an update on SEO, Mid-Managers who wants to better understand how to drive SEO teams or anyone who works in a digital marketing environment.

Entry requirements: basic SEO knowledge and completion of the “Digital Marketing Fundamentals” course

Exemption policy: none

Study load: none

Special terms for course: none

Course materials provided or need to be purchased: trainees are provided with a physical copy of the training deck

Qualification to be attained by course: none

Examinations the course prepares for: none

Number of final tests/resits: none

Entitlement for legal or sector recognized qualification: none



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