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SEA Fundamentals Course


Name of course: SEA fundamentals

Content & Format: this classroom course is delivered by one of our trainers

Level: this course requires basic knowledge on SEA. One should follow the “Digital Marketing fundamentals” course before this one.

Duration: 1 day

This course will help you address the following objectives:

  • What is SEA
  • An overview of its core concepts
  • Understand the reasons why using SEA and its added value
  • When to use SEA
  • Catch-up with the global landscape of SEA ecosystem
  • Articulating the key stages and components in a SEA campaign
  • How to maintain and monitor a SEA campaign with adapted Key Performance Indicators

Target group: this course is targeting people working in digital marketing and need an update on SEA, Mid-Managers who want to better understand how to drive SEA teams or anyone who works in a digital marketing environment.

Entry requirements: basic SEA knowledge and completion of the “Digital Marketing Fundamentals” course

Exemption policy

Study load: none

Special terms for course: none

Course materials provided or need to be purchased: trainees are provided with a physical copy of the deck

Qualification to be attained after the course: none

Examinations the course prepares for: none

Number of final tests/resits: none

Entitlement for legal or sector recognized qualification: none



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