Put simply, Programmatic Advertising = the automation of media buying. Automation alone may well be an enabler but it is not a solution or an offering. Our Programmatic solution brings together the best of all worlds and ensures efficiency throughout the entire process. This is ultimately demonstrated through the outcomes gained for our clients.
At Artefact we believe in combining the automation of media buying with layers of technology and data along with artificial (and human!) intelligence and creative design expertise to help you reach your business goals.
Our approach is to maximise automation allowing our teams to then focus all efforts on the campaign aspects that make a difference. Driving better results for our clients is our fundamental aim, our approach enables us to achieve this.
Our international teams reflect this belief as they all come from different backgrounds mixing data science, planning and media strategy.