precision marketing
Precision Marketing is the disruptive approach to an efficient and scalable way for Advertisers to be vocal.
Inspired by scholars from the 1960’s, Artefact theorized the idea of embedding experts with different but complementary expertise under one roof: Channels Specialists, Creative Experts, Data Analysts, and Business Entrepreneurs.
Through this unusual attelage, magic happens, unlocking new pockets of optimization that would not have been uncovered in a traditional siloed model.
From CPG to Retail, from Luxury to Travel – we help our clients experiment, adopt, and industrialize this innovative way of getting their message across by following our two-step approach