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Digital Marketing Fundamentals Course


Name of course: Digital Marketing Fundamentals

Content & Format: this classroom course is delivered by one of our trainers

Level: this course is our introduction to digital marketing and makes sense to anyone interested in this topic. We encourage you to follow our course “An Introduction to Data” to get the full sense of the digital transformation in Marketing activities.

Duration: 1 day

This course will help you address the following objectives:

  • Understand the paradigm change brought by the digital transformation
  • Know the landscape of digital marketing
  • The ecosystem and key position in the data marketing era
  • AdTech, MarTech and Intech: definition and landscape
  • The structuring items of Digital Marketing campaigns

Target group: This course is relevant if you:

….are working in digital marketing and are in need of an update with the latest and most efficient methodologies
…are working with digital marketers or agencies and need to better understand their endeavors
…are managing a team or an organization that includes digital marketers and need to better understand the latest status of the topic
…want to be eligible for the SEA and/or SEO course

Entry requirements: none

Exemption policy: none

Study load: none

Special terms for course: none

Course materials provided or need to be purchased: trainees are provided with a physical copy of the deck

Qualification to be attained by course: none

Examinations the course prepares for: none

Number of final tests/resits: none

Entitlement for legal or sector recognized qualification: none



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