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Data-driven campaign set-up & management


Data-driven campaign set-up & management

#Data agency

Optimising your use of data & technologies is key in digital marketing campaigns.

As the digital ecosystem of tools is becoming more and more complex and data is becoming more abundant, building a data-driven and personalized campaign is becoming increasingly complex, and not included in the classical media agency scope of work and approach.

Our approach

#Data agency

In order to help you to build an efficient data-driven campaign, we’ve built a strong expertise in defining the data-driven campaign strategy, coordinating the various stakeholders (internal and agencies) and defining the campaign processes. Furthermore, we are experts in setting-up the campaign on multiple channels and building reporting and optimizations

We industrialized our approach through a BlueBook to make it scalable and semi-automated and to be able to run multiple data-driven campaigns in multiple countries in parallel.



Defining a bank's Big Data strategy

Multinational banking


Artefact AI innovation leads to multiple awards for Monoprix and Greenpeace cases