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Budget Allocator


Artificial Intelligence

Defining the best budget allocation for paid search is time-consuming but crucial to the success of our clients’ strategy. What if AI could do it faster and much better?

proprietary algorithm

Artefact Tech teams have developed a proprietary algorithm that can both suggest the best budget allocation between brand and generic campaigns as well as predict the KPIs for the next year. Thus, Budget Allocator allows our clients to get a much more accurate business plan, with a monthly granularity.

budget allocator

First, define your global budget for paid search. Then, our algorithm will automatically create a business plan in an Excel format. All KPIs are predicted with a high level of accuracy, based on past performance and trends.

Octopus platform

Activation Channels

Our Budget Allocator is a multi-channel tool that can support you in optimizing your various activation channels. For more information on our approach, have a look at the channels below.

Interested in our Budget Allocator? Reach out to our team of experts for more details.

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A local approach to a global case

Global leader in optical retail


Detecting potential churners to react in time

Insurance Company

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