Jean-Pierre Jeunet, Film Director, and Elisha Karmitz, CEO of mk2 and Producer, at the Adopt AI Summit – What impact will AI have on the film industry?

The Artefact AI Film Festival aims at showcasing talents using artificial intelligence technologies in production and creation. The festival, chaired by Jean-Pierre Jeunet and featuring notable industry figures, emphasizes the inclusion of directing, acting, production, and digital content creation. The festival opens applications the day after the announcement, with submissions due by October 1st. Selected videos will be available online for public voting, and MK2 will choose 20 projects for the final jury evaluation.

Projects will be filtered through a technological check by Artefact and an artistic evaluation by MK2. Artefact will ensure technical compliance and proper use of AI, while MK2 will focus on the creative aspects. The jury will then judge the final artistic product.

Vincent Luciani emphasizes the festival’s goals of experimentation and familiarity with AI in cinema. The festival aims to demonstrate how AI can enhance creativity across various stages of filmmaking, conveying an optimistic message about AI complementing rather than replacing human creativity. Jean-Pierre Jeunet discusses AI’s potential in filmmaking, drawing from his experience with technological innovations in his films. He is hopeful about AI’s ability to push creative boundaries.

Elisha Karmitz believes AI will democratize creativity, much like digital cameras and YouTube did previously. He anticipates a surge in creative expression as individuals leverage AI tools, making sophisticated production more accessible and fostering new talent.

“With AI, we will witness a creative explosion, with young people or individuals finding new ways to express what they have in mind. The tools will influence the content.”

Elisha Karmitz, CEO of mk2 and Producer

The panel discussion addresses fears that AI might replace human talent. Vincent notes that AI will likely automate tasks rather than replace creative roles entirely, citing historical examples where new technologies complemented existing skills. Jean-Pierre agrees, emphasizing that uniquely human creativity will continue to thrive in narrative-driven films.

Jean-Pierre Jeunet is curious about the AI-created films that will be submitted, stressing the importance of distinguishing between AI and human contributions. This distinction impacts the perception and value of the creative work, highlighting the ongoing importance of human involvement in storytelling.

The panel discussion highlights the potential of AI to transform the creative industry, particularly cinema. The festival aims to demonstrate AI’s ability to enhance creativity, democratize access to production tools, and foster new talents. While acknowledging some concerns, the overall message is one of optimism and excitement about AI’s role in the future of creative expression.

“There is a human drive behind AI engines, particularly for generative and creative challenges.”

ean-Pierre Jeunet, President of the Jury and Awarded Film Director