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Our framework for AI ROI assessment
In our first article, we established why traditional ROI models fail to capture AI’s unique value dynamics—non-linear returns, delayed benefits, and contextual dependencies.
Case-study on the pharmaceutical industry
In our previous articles, we challenged conventional ROI models for AI and introduced a multi-layered, context-driven framework for measuring AI’s unique value.
Why traditional investment models no longer apply ?
In today’s rapidly evolving technological landscape, IT has evolved from a traditional operational backbone to a strategic business partner. This shift is fueled by accelerating digitalization and automation, including the rise of AI use cases that deliver value well beyond the IT function.
AI-Enhanced luxury ?
In a luxury industry focused on creativity and made-to-measure products, AI can transform professions and preserve values. Interview with Édouard de Mézerac (H.06), CEO of Artefact.
The Future of Marketing in the Generative AI & Agentic Era (available in EN and FR)
Download the Report: Replays and Key Insights from all sessions of the 1st edition of “The Future of Marketing in the Age of Generative and Agentic AI” co-organized by Artefact and Google. This flagship event brought together leaders from
The Artefact AI Film Festival returns for a Second Edition in partnership with mk2, with Cédric Klapisch as Jury President
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Mitigating Challenges in Developing Analytics & Reporting for Big Corporate Companies
In today’s data-driven companies, analytics & reporting - through dashboards are expected to deliver fast, actionable insights that support critical business decisions. Yet, according to a 2022 Forrester study, 60% of analytics initiatives fail to meet expectations because often the data feeding those dashboards is unreliable, incomplete, or misaligned (Forrester, 2022).
The $909 Billion AI Revolution: Generative AI’s Transformative Impact in MENA
The artificial intelligence market is on an explosive growth trajectory – GlobalData forecasts it will reach $909 billion by 2030, up from about $100 billion in 2022, driven mainly by the rise of generative AI. This category of AI, exemplified by popular tools like ChatGPT, DeepSeek, Google Gemini, etc. has sparked widespread innovation by enabling businesses to generate original content and automate complex tasks. Companies in the MENA region are rapidly adopting generative AI, aiming to harness its potential for significant productivity gains, deeper personalization, and innovative customer experiences, while also confronting the critical need for responsible and ethical deployment.
June News | Artefact dazzled at VivaTech! | Essence of AI by Robertet, Lumina by Lagardère Travel Retail, Gaia & Elia by Legrand | Agentic robots | FutureGuessr: AI game to visualize climate change
From 11 to 14 June, the annual Viva Technology conference dedicated to innovation and AI was a constant hive of activity, welcoming a record-breaking 180,000 attendees and 14,000 companies, representing 171 nationalities. At the Artefact booth, with demo terminals, a “theater zone” and a VIP area, our 80 mini-conferences attracted 500 C-suite executives and 1000+ visitors in total.
BOUYGUES TELECOM launches its next-generation AI sales assistant
Bouygues Telecom is revolutionizing the customer experience by launching the first generative AI-powered personalized mobile sales assistant in Europe, built on Google Cloud. Supported by Artefact for over a year, the telecom operator is enhancing its online sales journeys by offering 24/7 assistance to prospects and customers.
ROBERTET NaturIA solution: When artificial intelligence becomes the partner of Robertet’s creators
Robertet is the world leader in fragrances, flavors and natural ingredients. With 175 years of history, this family-run company, deeply rooted in Grasse, France, has combined traditional craftsmanship with groundbreaking innovation to remain at the forefront of its sector.
AI for Retail and Luxury , Dubai Edition
Artefact MENA is proud to host this exclusive breakfast event, gathering senior executives from the UAE’s most influential luxury brands, distributors, and retail groups. Date: July 10, 2025 Time: 9:30 AM Location: The St. Regis Dubai, The Palm This
Data & AI transformation in the healthcare industry : The bridge Interview of Justine Nerce, CEO of Artefact France
In this interview, Justine Nerce explains how AI is helping to meet the major challenges facing pharmaceutical companies, research laboratories and hospital institutions: Accelerating market access and controlling R&D costs, combating drug shortages, equal access to care. The healthcare sector is an industry in tension, and AI is now seen as a key transformation factor and innovation gas pedal. In this exchange with Caroline Goulard, journalist and CEO of two data companies Dataveyes and Modality, Justine shares some use cases.
Artefact strengthens leadership in Germany with the appointment of Niels Thomsen as Partner
Artefact, the leading global consulting firm for data and AI transformation, is proud to welcome Niels Thomsen as a new Partner to further accelerate growth and innovation in the German market.
Afterwork Women@Artefact
Artefact a le plaisir de vous inviter le jeudi 10 juillet à partir de 18h30 à la deuxième édition de l'afterwork Women@Artefact, dans les bureaux d’Artefact, au 19 rue Richer, Paris 9e. Les afterworks de Women@artefact sont conçus comme
Alternative Investment Firms & AI Breakfast | Artefact x Unique AI | New York City
Navigate the AI Landscape with Clarity and ROI with Artefact & Unique AI on July 24th. The AI landscape is crowded. With hundreds of tools and constant updates, it’s easy to feel overwhelmed. The real challenge? Knowing where to
Perspectives on AI: A live podcast at VivaTechnology 2025 with Vincent Luciani, Co-founder of Artefact, and Paul Midy, Member of Parliament for Paris
The world of AI is expanding rapidly, reshaping industries and societies alike. At VivaTech 2025, Vincent Luciani, Executive Chairman and Co-founder of Artefact, and Paul Midy, Member of Parliament for Paris, joined 40 Shades of Next, the podcast for French tech champions hosted by Thomas Benzazon of FeuilleBlanche Media.
How is AI changing SEARCH
In this comprehensive whitepaper, Charlie Kay, Head of SEO and DEI Lead at Artefact UK, explores the seismic shifts happening in search today - the rise of AI Search platforms like Google’s AI Mode, AI Overviews, ChatGPT, Perplexity, and Bing’s Copilot is transforming how users find, consume, and interact with information.
ADEOImproving product referencing speed and quality with AI
Clear and precise product sheets are essential for delivering a great customer experience and ensuring the performance of an e-commerce site. ADEO, the parent company of Leroy Merlin, is integrating artificial intelligence (AI) to transform its product data management processes, which had become too complex and time-consuming. From collecting supplier information to enriching product attributes, each step is being redesigned to gain fluidity, speed, and accuracy.
From Efficiency to Impact: Escaping the AI Slack Trap
Generative AI has compressed delivery times: what took eight hours now takes three. But where do the remaining five hours go?
The SaaS Panic – When Agents Begin to Bypass the Interface
Something subtle but seismic is happening in enterprise software. For years, SaaS thrived on UX—well-crafted interfaces designed to guide humans through increasingly complex workflows.
From Slideware to Shipping: The Rise of the Agentic Process Owner (APO)
For decades, consulting thrived by delivering polished slide decks filled with frameworks and benchmarks.
When Conversations Become Channels
Brands have long envied the troves of first‑party data sitting inside retailer systems. The average shopper enrols in roughly 13 loyalty programmes but stays active in barely half of them, so the “relationship” often stops at the cash register.
How do you manage the emergence of AI agents in your marketing and communication organization, as well as in your business processes?
Artificial intelligence is rapidly reshaping the business landscape, moving beyond mere promise to become a transformative reality. However, its effective integration within organizations still presents significant challenges. Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact, recently shed light on how businesses can navigate the emerging wave of AI agents across their marketing, communication, and operational processes. His insights underscored the critical imperatives for successful adoption, highlighting that while many companies are experimenting with AI, very few have achieved true, holistic AI transformation.
