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Building Orange’s strategy for data monetization

FRENCH TELECOM LEADER: Data Monetization Business Plan

Cases

Challenge

How to counterstrike a near-future disrupting media market by monetizing data? What strategy to adopt and which business use cases to launch ?

Approach & Results

  • Benchmark of the digital market, data-driven advertising and growth of each channel
  • Creation of a matrix of data monetization scenarios from traditional to disruptive (type of data, business models)
  • Evaluation of potential business for Orange’s data in each scenario (valuation 2018 – 2025)
  • Definition of an accurate business plan in short and long term

 

Advanced Retail Media strategies for Groupe Seb, at the core of the decision pathDefining the Data & AI strategy

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