Enhanced brand awareness and outstanding performance with a landmark multichannel campaign in the UK.

Artefact’s digital marketing team leveraged its cross-channel media expertise and data-driven approach to help OVHcloud, a global player and European leader in cloud computing, stand out in a highly competitive and dynamic market. Together with OVHcloud’s marketing team, Artefact designed and launched the brand’s first multichannel branding campaign in the UK: “The world needs different.”

This collaboration earned gold at the 2024 Cas d’Or Marketing BtoB awards in the “Multichannel Campaign” category and also secured the prestigious Grand Jury Prize.

A significant challenge: standing out in a competitive market

The primary goal of this multichannel branding campaign was to strengthen OVHcloud’s visibility among C-level executives and IT decision-makers in the UK market.

Tackling key challenges with a data-driven approach:

  • Competing against well-established players while targeting a niche audience.

  • Building brand awareness in an overcrowded environment.

  • Combining branding and performance by addressing every stage of the marketing funnel.

An innovative and multichannel tailored three-step strategy

To meet these challenges, Artefact has developed an innovative, tailor-made strategy based on three main stages:

1) Precision-driven multichannel activation

  • DOOH: Strategic placements in London train stations and tech hubs to reach commuters and IT professionals.

  • Print media: Partnering with a leading business publication to boost credibility and brand visibility among decision-makers.

  • Display advertising: High-impact video and banner ads on tech, finance, and business platforms to engage the target audience during relevant content consumption.

  • Social media: Hyper-targeted campaigns aimed at IT decision-makers such as CTOs and IT Directors. 

    This cohesive mix of channels created a 360° campaign that engaged the audience across both online and offline touchpoints while maintaining consistent messaging.

2) Three-wave campaign structuring

  •  Complementary waves ensured continuous presence and allowed for optimization throughout the year, using precise impact measurement and insights.

3) Continuous optimization and innovation

  • A/B testing to identify the most effective audience segments, creative formats, and messaging.

  • Brand Lift Studies deployed across all channels.

  • Impact measurement through paid search campaigns.

Outstanding results that makes a difference thanks to a data-driven strategy

This data-driven media approach delivered results that exceeded expectations:

  • Significant increases in both paid and organic traffic to OVHcloud UK’s website.

  • Ranked in the top 5% of most effective DOOH campaigns by media partners.

  • Increased brand recognition among IT decision-makers, validating the strategy’s relevance. 

Inspiring success: From expertise to international expansion

This campaign exemplifies Artefact’s expertise in digital innovation and its ability to identify optimal environments and precise targeting for impactful advertising.
Building on this success, OVHcloud is preparing to roll out a campaign in Italy, adapting the approach locally based on insights from this first milestone campaign.

In 2023, Artefact was chosen by OVHcloud to manage its international digital acquisition deployment strategy.