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DFS

Chinese New Year campaign

Hong Kong-based travel retailer of luxury products known for duty-free stores located in major airports worldwide

Cases

Challenge

Chinese New Year is the biggest family gathering holiday as well as travel season in China. DFS wanted to leverage this season to drive maximum buzz on social media.

Approach

Artefact China launched a campaign that rides on the popularity and tradition of “Hongbao” during the Chinese New Year season. The WeChat Mini Program was created to put a fun and novel twist in Hongbao giving, which helped boost brand awareness and drive foot traffic to store.

Results

3% increase in total followers in 2 days with 9% share rate.

Performance boost using searchIntegrated Display O2O

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