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Artefact stood out in the AI Agent competition.

In the recent LVMH × Alibaba Cloud AI Competition, Artefact showcased SAIA, an AI-powered sales assistant designed to seamlessly integrate into retail workflows. Built on...

The future of Marketing Measurement: Key insights on Meridian MMM, Attribution & ROI Optimization

On the 20th of March, Artefact and Google had the pleasure of co-organizing a special event centered around the launch of Google’s latest innovation in...

AI for all: How AI Agents are hyper-personalizing enterprise software

For a long time, technology has been trying to be accessible beyond those who know how to code. This process has slowly evolved, from low-level...

Redefining Enterprise Organization for the Agentic Wave.

The rise of AI agents in enterprises unfolds at two levels: enhancing individual productivity through Task Agents and redefining collective workflows via Workflow Agents. While...

Is it necessary to hire a Chief AI Officer to be effective?

A Chief AI Officer: What’s the Role? Is this new position destined to disappear once AI is fully integrated into the company, or will it...

Scaling GenAI in Financial Services : the value, governance and Agentic paradigm

The financial services industry is at a pivotal moment, where AI is no longer just an enabler but a key driver of competitive advantage. From...

AI in Luxury: Enhancing customer experience and driving growth

The luxury sector is undergoing a profound transformation, driven by the integration of data and AI.

Generative AI: a race for the fittest by Edouard de Mezerac, CEO of Artefact

The adoption of Generative AI (GenAI) is unprecedented, highlighting both its transformative potential and the urgent need for businesses to adapt. Yet, most companies remain...

FOS2025 Recap: Navigating AI in Search and Digital Marketing

Interview on AI Agents with Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact

In this episode of The Bridge by Artefact, Hanan Ouazan shares his expertise on AI Agents and their impact on automating business processes and accelerating...

Friends of Search 2025 Recap: SEO Takeaways by Artefact

This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends...

Vincent Luciani (Artefact), intelligence without artifice

AI may be making the headlines, but Vincent Luciani is keeping a relatively low profile. Yet his company, Artefact, is a true success story from...