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Brazil
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Unibail-Rodamco

Ajudando a Unibail a tornar-se o GA dos Shopping Centers

Empresa líder em imóveis comerciais listada na Europa

Cases

Challenge

We created an automated dashboard based on multiple data sources to help Unibail Rodamco identify, track and understand its offline visitors, from the catchment area to their behavior in store.

Approach

We developed 19 dashboards, for each of the French malls, within 3 months.

  • 2 consultants
  • 3 data scientists
  • 2 AI engineers
  • 12 weeks

 

Result

New KPIs obtained:
The number of unique visitors per day/week/month/quarter
The number of transactions and amounts spent in stores, etc.

Estratégias avançadas de mídia de varejo, no centro do caminho de decisãoCampanha muda os hábitos de condução no inverno