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Monoprix

Codificando a voz de uma marca pioneira no Google Home

REVENDEDOR FRANCÊS: uma lista de compras preditiva baseada em voz

Cases

Challenge

As Monoprix aimed to pioneer Google Home services, we gathered data scientists and creatives to identify a valuable use case.

Approach

They came up with the idea of a predictive shopping list.

Results

Not only did the recommendation algorithm work beyond our expectations but marketers were amazed by the brand’s voice capturing Monoprix’s very own style.

Also our case study was in 30 press coverages and we won multiple distinctions with this original product!

  • Nuit des Rois 2018 – New Experiences Award
  • Grand Prix Stratégies du Digital 2018 – Gold Award in Innovations
  • Trophées Marketing 2018 –Silver Award in Digital Strategy

 

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