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MAIF

Definindo a estratégia de dados e inteligência artificial

Compania de seguros

Cases

Challenge

MAIF was facing data silos across business units, generating (1) operational inefficiencies and (2) preventing them from having a single customer view.

Approach & Results

Artefact reshaped the organization around data usage, unifying – in one client-oriented team – IT expertise, Data Science capabilities, and Marketing business owners.
With this new vision, MAIF was able to launch new use cases in less than 6 months.

Detectando churners potenciais em tempo realEstratégias avançadas de mídia de varejo, no centro do caminho de decisão