Contato
Brazil
Entre em contato conosco
Replay
Groupe SEB

Estratégias avançadas de mídia de varejo, no centro do caminho de decisão

Referência mundial em equipamentos domésticos

Cases

Challenge

E-Retail websites have massively improved their advertising offers the past few years. Amazon platforms triggered the Retail market to develop more offers for advertisers around qualified leads

These partners can capture audience attention in highly strategic moments, which only Search Marketing allowed previously

Approach

  • We analysed the impact of our major Retail Partners (Amazon, Darty, Rue du Commerce etc…) in comparison with more ‘classical’ media segments.

Result

Results of Retail Media data activation

  • 90% of engaged session rate (vs 70% for other segments)
  • Cost per engaged session: 3 times lower than other segments
  • By tracking sales on several Retailer websites we were (finally) able to measure a ROI > 5

 

Definindo a estratégia de dados e inteligência artificialAjudando a Unibail a tornar-se o GA dos Shopping Centers