Steve Rosenblum, Founder of Libertify , and Vinit Srivastava, Co-Founder & CEO of MerQube, at AI for Financial Services NYC – Elevate Client Engagement & Boost Revenue

In a recent talk, the founder of Libertify shared insights into their innovative solutions aimed at transforming client engagement in the financial services sector. Libertify, a company with offices in New York, Dubai, and Hong Kong, addresses a significant pain point in the industry: the complexity of lengthy, compliance-heavy documents that clients often overlook or ignore. These documents, essential for regulatory purposes, are frequently unread, leading to compliance risks and missed opportunities for revenue generation.

Libertify’s solution leverages an AI SaaS platform designed to simplify the reading of long documents by converting them into engaging video explainers. This approach not only improves client engagement but also ensures compliance through a built-in compliance engine named the Libertify Evaluation Agent (LEA), which checks the content against regulatory standards. The platform allows users to drag and drop documents, which are then transformed into 90-second videos displayed alongside the original documents, encouraging interaction and providing a narrative that captures attention.

Vinit, representing a New York-based company collaborating with Libertify, discussed the evolution of passive investing over the last two decades. He highlighted the increased complexity of investment products, such as ETFs, which now include multi-strategy approaches involving options and futures. The challenge lies in simplifying these complex documents and making them accessible and understandable for clients and their advisors. Libertify’s platform addresses this by creating interactive, easily digestible explanations of these investment products, thereby enhancing transparency and client engagement.

The presentation included a demonstration of how Libertify’s platform works. By simply dragging and dropping a PDF document, the system generates a video explainer and an interactive interface for clients to ask questions and receive compliant answers. This engagement data is fed back into the company’s CRM, providing valuable insights and enhancing the overall client relationship management process.

Furthermore, Libertify’s platform offers additional features for asset managers, including the generation of detailed reports and email drafts based on client interactions. This accelerates business processes and ensures that important client information, often overlooked in traditional document formats, is utilized effectively. Libertify’s innovative approach has been recognized, winning the Best Fintech of the Year award at the Hong Kong Fintech Week.

Overall, Libertify aims to transform how financial documents are read and engaged with, moving from complexity to clarity, and significantly improving client engagement and revenue generation opportunities.