Artefact, a European leader in data and AI, and Odoxa, an independent research institute, have published a pioneering study on the impact of artificial intelligence on the world of work.
In the interview, Céline Bracq, CEO of Odoxa, and Florence Bénézit, Partner at Artefact and Data & AI Governance Expert, who co-authored this report, discuss its findings and share their views.
The survey provides an in-depth analysis of AI adoption and integration, its effects on organizational transformation, and the future of work. Conducted between October and November 2024, the quantitative survey gathered insights from a panel of over 2,000 participants 30 qualitative interviews with key figures in AI transformation. Complementing this statistical approach, around 30 interviews were conducted with key figures in digital transformation, including CEOs, COOs, and transformation leaders.
AI adoption in the workplace
Only 12% of employees currently use AI in their jobs, but nearly 60% are already exposed to it or will be soon. Adoption varies by sector, with high usage in retail. A generational gap exists: 29% of employees aged 15 to 24 use AI compared to just 5% of older workers.
“To try AI is to adopt it. Employees see it as practical, time-saving, and even enjoyable, but questions around security, training, and job evolution remain vital.”Céline Bracq, CEO of Odoxa
Impact on employees and managers
Younger employees use AI more because their tasks are better suited for automation. However, managers adopt AI at twice the rate of operational staff, as they find it more beneficial for organizing and optimizing work.
Benefits and employee satisfaction
AI is well received, with a 92% satisfaction rate. Employees report improved efficiency, better work-life balance, and easier collaboration. On average, AI saves users one hour per day, with some gaining up to two hours.
Concerns about AI
Despite its growing adoption, AI raises concerns. Employees worry about data security and job displacement. While AI automates tasks, it still requires human oversight, leading to job transformations rather than outright losses.
Job and skill evolution
AI is driving workplace reorganization and new job creation. About 49% of companies have hired data specialists. However, training remains a major challenge: half of AI users have received no training and demand more guidance on security and ethics.
AI ownership and company performance
Companies developing their own AI achieve three times higher profitability and employment growth than those relying on standard AI solutions. Effective data governance and a structured approach are key to maximizing AI’s potential.
Cognitive and human effects of AI
AI raises questions about its impact on employees’ cognitive abilities. Some companies implement measures to prevent over-reliance, such as restricting copy-pasting from AI tools or enforcing periods without AI to maintain expertise.
“This survey underscores the importance of listening to the evolving needs of our stakeholders. The insights we’ve gathered provide a clear roadmap for innovation and collaboration in the industry.”Florence Bénézit, Partner at Artefact
