Global Blog
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Shaping data strategy through a comprehensive assessment of data maturity
In the dynamic landscape of modern business, data has emerged as a cornerstone of success, driving innovation and informing decision-making. Yet, the mere accumulation of...
Choice-Learn: Large-scale choice modeling for operational contexts through the lens of machine learning
Discrete choice models aim at predicting choice decisions made by individuals from a menu of alternatives, called an assortment. Well-known use cases include predicting a...
Placing AI at the core of business strategies: A technological and human transformation
AI has the potential to enhance companies' growth prospects, but its deployment within organizations requires strong business and technological expertise, as well as the establishment...
Enhancing commercial integrity with AI for business transparency
In today's China, beating fraud and staying ethical is essential for long-term success. The post-pandemic slowdown exposes weak spots, echoing Warren Buffett's warning: "Only when...
The great data platform race: Why your AI strategy might be missing the mark
Remember Business Objects? If you do, you might see where I'm going with this. We're heading into a period where Large Language Models (LLMs) capable...
The era of generative AI: What’s changing
The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact...
Demystifying brand and long term effect measurement in Marketing Mix Modelling
Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...
SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI
The round table highlighted that trust in AI is essential for its implementation and adoption. This includes legal regulation, model reliability, and users' subjective trust....
Generative AI: companies face the challenge of industrialization
PoCs in generative AI have proliferated, mainly in large companies. But few initiatives have been industrialized due to their complexity. Hanan Ouazan, Partner and Generative...
SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption
The discussion highlighted the significant challenge of AI adoption, noting that over 70% of digital and AI transformations fail due to poor data governance, quality...
Four elements to consider when selecting the right retail media network for your advertising efforts
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.