Contact
Australia
Contact us
Replay

AI Customer Journey

Back

AI Customer Journey

#Data driven customer experience

Online vs offline, inbound vs outbound, branding vs user-generated content: as means of communications towards end users keep expanding, building consistency and seamless experiences in the customer journey has become imperative for B2C companies.

Artefact has built an innovative approach to switch from a traditional “push product strategy” to a “customer triggered based strategy” by breaking down silos and leveraging all available channels into automated journeys.

Our methodology

#Data driven customer experience

Our methodology is divided in three chronological steps. We begin with aggregating data from 1st, 2nd & 3rd party sources, which allows us to collect customer input (navigation, purchases, responses to advertisement) in near real time, and build a relevant data-driven segmentation. Then, we design dedicated content, consistent throughout all marketing channels, for each cluster of the client segmentation. Finally, we engineer omnichannel activation, scenarized with a « test and learn » approach with the help of a reinforcement learning algorithm: only best performing journeys (in terms of ROI or client satisfaction) are kept in the long run.

Performance measurement dashboard

#Data driven customer experience

In order to prove the value of our methodology, its deployment goes hand in hand with a performance measurement dashboard, based on the client’s key indicators.

We already successfully launched our seamless customer journey model for retail, energy, insurance and entertainment companies.

Related

Case

Defining the Data & AI strategy

Insurance company

Case

Helping Unibail become the GA of Shopping centers

Europe’s Leading Listed Commercial Property Company