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Vision & Use Cases

#Data transformation

Directorates must take the best strategic decisions, and to succeed they must use all the data at their disposal. We help define the future state of business, the role of data and digital in business transformation. To reach this goal we find and interpret all available data sources for our clients to improve their performance and give them the keys to maximise the ROI on each project.

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Case

Building Orange’s strategy for data monetization

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Case

Defining the Data & AI strategy

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Vision & Use Cases

#Data transformation

Directorates must take the best strategic decisions, and to succeed they must use all the data at their disposal. We help define the future state of business, the role of data and digital in business transformation. To reach this goal we find and interpret all available data sources for our clients to improve their performance and give them the keys to maximise the ROI on each project.

Read more

Coaching, training, evangelisation and data tours

#Data transformation

Knowledge is key. As data, marketing and industry experts we are in the best position to coach and train our clients to anticipate the latest shift of the industry. We use our agnostic knowledge of technology to provide our clients with the best assets.

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Article

Google Marketing Platform: more than just a rebrand?

Read more
Article

How mobile is helping brands connect their online and offline journeys

Read more

Coaching, training, evangelisation and data tours

#Data transformation

Knowledge is key. As data, marketing and industry experts we are in the best position to coach and train our clients to anticipate the latest shift of the industry. We use our agnostic knowledge of technology to provide our clients with the best assets.

Read more

Data Governance and GDPR

#Data transformation

Data governance in today's firms is a crucial and complex topic. From Data management strategy to making sure organisations are GDPR compliant, our team helps and advises Directorate Generals on how to optimise their data governance organisation to improve their performance. We believe in creating unique solutions for each of our clients, and we integrate their teams to design a tailormade and efficient organisation.

Read more
Case

Reinventing the Search Strategy

view case
Case

Defining the Data & AI strategy

view case
Case

Building Orange’s strategy for data monetization

view case

Data Governance and GDPR

#Data transformation

Data governance in today's firms is a crucial and complex topic. From Data management strategy to making sure organisations are GDPR compliant, our team helps and advises Directorate Generals on how to optimise their data governance organisation to improve their performance. We believe in creating unique solutions for each of our clients, and we integrate their teams to design a tailormade and efficient organisation.

Read more

DataLake Infrastructure design and deployment

#Data transformation

We believe that your infrastructure should be an accelerator, not a bottleneck. Standard IT procurement and deployment procedures don't always meet the requirements of experimental or rapidly-evolving business use cases. At worst, with high upfront costs, long lead times, and rigid policies and processes, traditional on-premise infrastructures can severely impact the profitability of innovative use cases, or even cancel it out entirely.

Read more
Case

Defining the Data & AI strategy

view case
Case

Building Orange’s strategy for data monetization

view case

DataLake Infrastructure design and deployment

#Data transformation

We believe that your infrastructure should be an accelerator, not a bottleneck. Standard IT procurement and deployment procedures don't always meet the requirements of experimental or rapidly-evolving business use cases. At worst, with high upfront costs, long lead times, and rigid policies and processes, traditional on-premise infrastructures can severely impact the profitability of innovative use cases, or even cancel it out entirely.

Read more

Reporting suite design & set-up

#Data transformation

We have extensive experience in transforming complex client and industry data and converting it into insightful reporting visualizations. We work with the majority of our clients to extract their marketing data, push it into cloud storage and then visualize it with their preferred visualization tools.

Read more
Article

Google Marketing Live

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Article

Google Marketing Platform: more than just a rebrand?

Read more

Reporting suite design & set-up

#Data transformation

We have extensive experience in transforming complex client and industry data and converting it into insightful reporting visualizations. We work with the majority of our clients to extract their marketing data, push it into cloud storage and then visualize it with their preferred visualization tools.

Read more

Google Analytics deployment & Other analytical tools

#Data agency

Accurate values require correct tracking. Without correct tracking, the data you base your the decisions on may be flawed. ""Garbage in, garbage out"", as the proverb states. Accurate tracking and precise tag management forms the basis for any data-informed activity.

Read more
Case

Building Awareness, Boosting Sales & Footfall

view case
Case

Helping Unibail become the GA of Shopping centers

view case
Article

Google Marketing Platform: more than just a rebrand?

Read more

Google Analytics deployment & Other analytical tools

#Data agency

Accurate values require correct tracking. Without correct tracking, the data you base your the decisions on may be flawed. ""Garbage in, garbage out"", as the proverb states. Accurate tracking and precise tag management forms the basis for any data-informed activity.

Read more

Marketing & Advertising Technologies

#Data agency

In the omni-channel era, Marketing Technologies (MarTech) and Advertising Technologies (AdTech) are the key building blocks of any Marketer’s strategy. They are now in what Gartner describes as the Slope of Enlightenment. No excuse for not leveraging them! Through a packaged three-step approach, we support Marketers from all types of industries — from CPGs to Retailers through Luxury to Financial Services — in their quest for mastering their operations through better control of their data.

Read more
Article

Google Marketing Platform: more than just a rebrand?

Read more
Article

Google Marketing Live

Read more
Case

Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

view case

Marketing & Advertising Technologies

#Data agency

In the omni-channel era, Marketing Technologies (MarTech) and Advertising Technologies (AdTech) are the key building blocks of any Marketer’s strategy. They are now in what Gartner describes as the Slope of Enlightenment. No excuse for not leveraging them! Through a packaged three-step approach, we support Marketers from all types of industries — from CPGs to Retailers through Luxury to Financial Services — in their quest for mastering their operations through better control of their data.

Read more

Attribution: Choice and deployment

#Data agency

Evaluate your customer journey. Attribution allows us to assign specific, incremental value to touchpoints in the user journey. In today's multi-device times, last click helps you less than ever to understand the true value of each customer contact. Identifying your users across devices and channels becomes mandatory and allows to analyze and optimize customer interaction.

Read more
Article

How mobile is helping brands connect their online and offline journeys

Read more
Case

Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

view case

Attribution: Choice and deployment

#Data agency

Evaluate your customer journey. Attribution allows us to assign specific, incremental value to touchpoints in the user journey. In today's multi-device times, last click helps you less than ever to understand the true value of each customer contact. Identifying your users across devices and channels becomes mandatory and allows to analyze and optimize customer interaction.

Read more

Strategic planning and thinking

#Data agency

As with everything else in marketing, delivering strategic solutions means understanding consumers correctly. The strategic planning department is here to help both Artefact and our clients understand consumers: who they are, what their relation to the category is, what they are expecting from brands, what their media environment is.

Read more
Case

Reinventing the Search Strategy

view case
Case

7 degrees campaign changes winter driving habits

view case
Case

Building Awareness, Boosting Sales & Footfall

view case

Strategic planning and thinking

#Data agency

As with everything else in marketing, delivering strategic solutions means understanding consumers correctly. The strategic planning department is here to help both Artefact and our clients understand consumers: who they are, what their relation to the category is, what they are expecting from brands, what their media environment is.

Read more

Data-driven campaign set-up & management

#Data agency

Optimising your use of data & technologies is key in digital marketing campaigns. As the digital ecosystem of tools is becoming more and more complex and data is becoming more abundant, building a data-driven and personalized campaign is becoming more and more complex, and not included in the classical media agency scope of work and approach.

Read more
Case

Building Orange’s strategy for data monetization

view case
Case

Defining the Data & AI strategy

view case

Data-driven campaign set-up & management

#Data agency

Optimising your use of data & technologies is key in digital marketing campaigns. As the digital ecosystem of tools is becoming more and more complex and data is becoming more abundant, building a data-driven and personalized campaign is becoming more and more complex, and not included in the classical media agency scope of work and approach.

Read more

Amazon e-Retail

#Data agency

Amazon is constantly disrupting the retail world. More than just a simple platform for selling products online, it is now becoming an (almost) obligatory passage for any Internet user wishing to buy a product. In addition to the wide range of products available and unbeatable prices, we are now looking for content, opinions, descriptions... A new territory to be pre-empted for advertisers, who must adapt to this new complex ecosystem with its own rules, tools...

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Amazon e-Retail

#Data agency

Amazon is constantly disrupting the retail world. More than just a simple platform for selling products online, it is now becoming an (almost) obligatory passage for any Internet user wishing to buy a product. In addition to the wide range of products available and unbeatable prices, we are now looking for content, opinions, descriptions... A new territory to be pre-empted for advertisers, who must adapt to this new complex ecosystem with its own rules, tools...

Read more

AI Bots

#Data driven customer experience

We help our clients to comprehend the stakes of conversational marketing. Our teams of consultants, data engineers, data scientists, strategic planners and media specialists, familiar with vocal and written support, are able to accompany clients on each part of a conversational project.

Read more
Article

Another article on marketing and artificial intelligence

Read more
Case

Defining the Data & AI strategy

view case

AI Bots

#Data driven customer experience

We help our clients to comprehend the stakes of conversational marketing. Our teams of consultants, data engineers, data scientists, strategic planners and media specialists, familiar with vocal and written support, are able to accompany clients on each part of a conversational project.

Read more

AI Customer Journey

#Data driven customer experience

Online vs offline, inbound vs outbound, branding vs user-generated content: as means of communications towards end users keep expanding, building consistency and seamless experiences in the customer journey has become imperative for B2C companies.

Read more
Case

Defining the Data & AI strategy

view case
Case

Helping Unibail become the GA of Shopping centers

view case

AI Customer Journey

#Data driven customer experience

Online vs offline, inbound vs outbound, branding vs user-generated content: as means of communications towards end users keep expanding, building consistency and seamless experiences in the customer journey has become imperative for B2C companies.

Read more

Scoring appetence

#Data driven customer experience

"The first step in exceeding our customer's expectations is to know those expectations" - Roy Hollister Williams. Knowing your customers requires the ability to measure their probability to make an action: Purchase a new product, terminate a suscription etc. To satisfy this need, we, at Artefact, have developed a scoring methodology tailored to meet all your business specifications.

Read more
Case

7 degrees campaign changes winter driving habits

view case
Case

Reinventing the Search Strategy

view case

Scoring appetence

#Data driven customer experience

"The first step in exceeding our customer's expectations is to know those expectations" - Roy Hollister Williams. Knowing your customers requires the ability to measure their probability to make an action: Purchase a new product, terminate a suscription etc. To satisfy this need, we, at Artefact, have developed a scoring methodology tailored to meet all your business specifications.

Read more

Content Analytics

#Data driven customer experience

Nowadays, with the expansion of social networks, anyone who owns a device is able to generate content (photos on Instagram, videos taken on smartphones...). At Artefact, we found that social networks are a great source of knowledge that can serve our clients' best interests. This data provides us with a lot of precious insights - trending products, precise information on your leads... - which allow us to deduce consumption phenomenons, such as the sell-out of your products and the impact on your supply chain.

Read more
Article

Google Marketing Live

Read more
Article

How mobile is helping brands connect their online and offline journeys

Read more

Content Analytics

#Data driven customer experience

Nowadays, with the expansion of social networks, anyone who owns a device is able to generate content (photos on Instagram, videos taken on smartphones...). At Artefact, we found that social networks are a great source of knowledge that can serve our clients' best interests. This data provides us with a lot of precious insights - trending products, precise information on your leads... - which allow us to deduce consumption phenomenons, such as the sell-out of your products and the impact on your supply chain.

Read more

Recommendation Engine

#Data driven customer experience

Nowadays, anyone who browses the Internet may find themselves confronted with an overwhelming amount of content. This can result in a waste of client time, which affects the user experience and may lead to a abandonment of his research. That’s why building personalized customer experience is becoming more and more valuable.

Read more
Article

How mobile is helping brands connect their online and offline journeys

Read more
Article

Another article on marketing and artificial intelligence

Read more
Case

Defining the Data & AI strategy

view case

Recommendation Engine

#Data driven customer experience

Nowadays, anyone who browses the Internet may find themselves confronted with an overwhelming amount of content. This can result in a waste of client time, which affects the user experience and may lead to a abandonment of his research. That’s why building personalized customer experience is becoming more and more valuable.

Read more

Smart Physical Retail

#Data driven customer experience

As the retail industry is evolving with changing customer’s habits and the introduction of digital technologies, IoT devices are reshaping the retail landscape. We help our clients focus on customer experience with deep knowledge and analysis of the current trends, price-competitive integrations and easy-to-maintain components.

Read more
Case

Helping Unibail become the GA of Shopping centers

view case
Case

Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

view case
Article

How mobile is helping brands connect their online and offline journeys

Read more

Smart Physical Retail

#Data driven customer experience

As the retail industry is evolving with changing customer’s habits and the introduction of digital technologies, IoT devices are reshaping the retail landscape. We help our clients focus on customer experience with deep knowledge and analysis of the current trends, price-competitive integrations and easy-to-maintain components.

Read more

Demand prediction & Supply chain

#Smart operations

Sell-out forecasting is one of today’s main challenges for most manufacturing companies as they do not have full control over their sales. Facts however show that existing prediction engines have significant limitations: time-consuming, lack of reliability and limited in granularity.

Read more
Case

7 degrees campaign changes winter driving habits

view case
Case

Defining the Data & AI strategy

view case

Demand prediction & Supply chain

#Smart operations

Sell-out forecasting is one of today’s main challenges for most manufacturing companies as they do not have full control over their sales. Facts however show that existing prediction engines have significant limitations: time-consuming, lack of reliability and limited in granularity.

Read more

Infrastructure Optimization

#Smart operations

Sometimes marketing is not the only asset that needs a boost; developing cutting-edge products and solutions is indeed crucial in the 4.0 industry era. However, it requires technical skills that are difficult to acquire and are held by talents that are difficult to recruit, and are often needed temporarily yet urgently.

Read more
Case

Building Orange’s strategy for data monetization

view case
Case

Defining the Data & AI strategy

view case

Infrastructure Optimization

#Smart operations

Sometimes marketing is not the only asset that needs a boost; developing cutting-edge products and solutions is indeed crucial in the 4.0 industry era. However, it requires technical skills that are difficult to acquire and are held by talents that are difficult to recruit, and are often needed temporarily yet urgently.

Read more

Discount appreciation

#Smart operations

Promotions given by retailers and manufacturers have a complex structure, which includes both monetary and non-monetary components, as well as immediate and long-term effects. These effects can be difficult to measure and even more difficult to predict. In order to optimize the strategy of promotions (quantity, price, time, product,…) is it necessary to be able to appreciate the value and impact of a promotion.

Read more
Case

Helping Unibail become the GA of Shopping centers

view case
Case

Building Awareness, Boosting Sales & Footfall

view case

Discount appreciation

#Smart operations

Promotions given by retailers and manufacturers have a complex structure, which includes both monetary and non-monetary components, as well as immediate and long-term effects. These effects can be difficult to measure and even more difficult to predict. In order to optimize the strategy of promotions (quantity, price, time, product,…) is it necessary to be able to appreciate the value and impact of a promotion.

Read more

Predictive maintenance & IoT

#Smart operations

The more you measure, the more you know, and thanks to the combination of IoT and powerful data analytics platforms, we can help firms measure more and more.

Read more
Case

Building Awareness, Boosting Sales & Footfall

view case
Article

Google Marketing Platform: more than just a rebrand?

Read more
Article

Google Marketing Live

Read more

Predictive maintenance & IoT

#Smart operations

The more you measure, the more you know, and thanks to the combination of IoT and powerful data analytics platforms, we can help firms measure more and more.

Read more

Pattern and regularity detection

#Smart operations

Pattern detection is a fundamental branch of data analysis. It mainly consists of the recognition of patterns and regularities in data to understand specific behaviours. However, it is sometimes more interesting to detect irregularities rather than regularities within data.

Read more
Article

Google Marketing Platform: more than just a rebrand?

Read more
Case

Building Orange’s strategy for data monetization

view case
Case

7 degrees campaign changes winter driving habits

view case

Pattern and regularity detection

#Smart operations

Pattern detection is a fundamental branch of data analysis. It mainly consists of the recognition of patterns and regularities in data to understand specific behaviours. However, it is sometimes more interesting to detect irregularities rather than regularities within data.

Read more

Call center automation: Text recognition with NLP for user journeys

#Smart operations

Time and cost management is one of the biggest challenges for call centers. Integrating Artificial Intelligence in the Call Center is the best ally in defeating wasted time. It can optimize user experience by reducing time but also by posting actions following a call.

Read more
Case

Defining the Data & AI strategy

view case
Article

Another article on marketing and artificial intelligence

Read more

Call center automation: Text recognition with NLP for user journeys

#Smart operations

Time and cost management is one of the biggest challenges for call centers. Integrating Artificial Intelligence in the Call Center is the best ally in defeating wasted time. It can optimize user experience by reducing time but also by posting actions following a call.

Read more

Agritechnologies

#Smart operations

Use the best practise of digital marketing to optimize industry processes is a dream come true. Artefact accompanies clients coming from industry and agriculture to optimize their activity through cutting-edge technology. We believe that every economy field can benefit from the consulting know-how we developed for our clients in digital marketing.

Read more
Case

Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

view case
Case

Reinventing the Search Strategy

view case

Agritechnologies

#Smart operations

Use the best practise of digital marketing to optimize industry processes is a dream come true. Artefact accompanies clients coming from industry and agriculture to optimize their activity through cutting-edge technology. We believe that every economy field can benefit from the consulting know-how we developed for our clients in digital marketing.

Read more