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Oct 23

Enhance your data-driven decision making process



Artefact Middle East invites you to attend our event in collaboration with LookerFivetran and Google.



Where: Voco Hotel, Dubai

When: Wednesday the 23rd October 2019

Time: between 8:30 – 13:00

Key Themes: Performance management, advanced data analytics, data-driven business decisions, data management and analysis tools, artificial intelligence, machine learning, and much more!

Sponsoring Partners:



Registration and Networking


Short Introduction

9:00 – 9:20

Artefact: Data Transformations that serve the Business

  Rahul Arya, Managing Partner at Artefact

Oussama Ahmad, Director, Strategy and Digital Consulting at Artefact

9:20 – 10:00

Looker: Third Wade of BI – Evolution of DW and Analytics Technologies

  David Belliot, Senior Account Executive at Looker

Fivetran: The evolution of Data Pipelines and Why you should buy V Build

Roisin Kearney, SI Alliance Manager at Fivetran

10:00 – 10:40

  Networking Break and Looker product showcase

  10:40 – 11:00  

  Google: Unifying Web and App Analytics in GA 

  Guillaume Cheron, Principal Analytical Lead, Measurement Specialist at Google

    11:00 – 11:30 

Panel Discussion: Artefact, Google, Looker, Fivetran

Moderator Oussama Ahmad, Director, Strategy and Digital Consulting at Artefact

11:30 – 12:30

Closing Remarks and Networking

12:30 – 12:50

October 2019
Voco Hotel, Dubai

Our international speakers' line-up includes:

Rahul Arya

Managing Partner at Artefact

Rahul is an international professional with over 15 years of experience in strategy and management consulting, public policy formulation and entrepreneurship. Rahul brings experience of management consulting for a number of clients in MENA region especially in the areas of data strategy, digital marketing and internal marketing capability building. He also has extensive experience in leading large scale data transformation projects. He is an alumnus of prestigious Indian Administrative Service (IAS) in Govt. of India, advising the government on key public policy issues. He holds MBA from IIM Bangalore and B.Tech (Mechanical Engineering) from IIT Delhi in India.

Oussama Ahmad

Director, Strategy and Digital Consulting at Artefact

Oussama is a seasoned professional with more than 11 years of management consulting experience in top tier consulting firms. Oussama brings significant experience of advising large clients in Telecom and Digital sectors across MENA and APAC on: commercial strategy and turnaround, data strategy and transformation, big data analytics and CVM, business planning, and operating model design. He holds an MBA from INSEAD with highest distinction and a MEng in Information and Communications Technology from the American University of Beirut.

David Belliot

Senior Account Executive at Looker

David has been working for years with companies across EMEA to help them with their digital and data transformation journey from CRM, Marketing Automation, Social Media Monitoring and Business Intelligence.

Roisin Kearney

SI Alliance Manager at Fivetran

Roisin leads the Alliances team in EMEA specialising in building a partnership with BI consultancy, who help their clients become more data-driven with the aid of modern technology. She has a number of years experience in the tech industry helping organisations become more data-driven.

Guillaume Cheron

Principal Analytical Lead, Measurement Specialist at Google

Guillaume is a Digital Marketing expert partnering with leading eCommerce companies in the Middle East on their Marketing Technology and Analytics challenges. At Google, he also contributes as a Product Manager on the Google Analytics team. Before joining Google, he led the Performance Marketing team at Jumia. He holds a MSc in Computer Science and an MBA from Insead.