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Business Intelligence and Growth Hacking


business intelligence and growth hacking

At Artefact, our role is to redefine business intelligence and go deep into our clients’ transformation projects. We build teams of Growth Hackers, Consultants, Activation experts and Technology developers to deep dive into our clients’ accounts every six months with a fresh eye. The ultimate goal of the Growth Hacking team is to unlock more pockets of optimization through new methodology frameworks, automation opportunities and AI technologies.
Growth Hacking covers areas such as reshaping clients’ internal capabilities and ways of working, disrupting content and messaging and reinventing data impact on each and every interaction.

How does it work?

Request Artefact’s SWAT team consisting of our best data and creative experts for 3 months of Growth Hacking – and bring your media strategy to the next level with new creative ideas, tactical AI-based solution and more efficient processes or by simply better utilizing your existing tools.

When landing onto the field, Artefact’s SWAT team’s obsession for quick success follows a rigorous step-by-step and proven protocol:

obsession #1: picture and movie

Picture: the first objective for the Artefact team is to understand the campaigns you run and what customers see (content, targeting, budget allocation by channel, etc.)

Movie: the second objective is for them to understand how you have produced those campaigns (roles, timelines, processes, inside-tools set-ups, etc.)

Done mostly based on interviews and on-the-job observations, the “picture and movie” methodology often produces a list of pain points (what’s going wrong based on feedback per team), unmet needs (what’s going wrong based on Artefact’s observations) and fail facts and factors (causes and impacts of detected pain points or unmet needs) based on common analyses done by Artefact and based on your own teams’ analysis.

obsession #2: higher up

Higher: Higher: Optimization is key. Operational excellence is a must. The Artefact team will , together with you, find the optimization levers you can activate to solve your challenges. They will focus on the following key value drivers: Personalized messaging; more scientific targeting; most relevant context (time-based or geo-based); media channel / campaign budget allocation; and productivity-oriented processes

Up: Ambition is not an option. Being better is not enough – you have to be great. Together with you, the Artefact team will define what is going to make you great in your media activations, and focus on: Imagining big creative ideas; designing new AI experiences; rethinking your internal and external governance; and build new capabilities inside the organization.

To achieve this very ambitious goal, Artefact will take your teams and agencies to carefully prepared workshops – within Artefact offices if needed –  and set up a positive and solution-oriented mindset to make new potentialities arise.

obsession #3: make it happen!

Ideas count, the plan is necessary, change is the success!

Make it: create the action plan and outline the critical path to the designed and chosen evolution.

Happen: implement the change within Artefact and your teams.

Activation channels

Business Intelligence & Growth Hacking

Our Business Intelligence & Growth Hacking principle enables us to offer a complete Activation approach in-house, from definition, strategy creation to execution. Have a look at the Activation channels below for more details on our distinct approach for each one of them.

Interested in working with the Artefact SWAT team? Contact us with any information request you may have or to set up a meeting.

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Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

World reference in small domestic equipment


Defining the Data & AI strategy

Insurance company


Reinventing the Search Strategy

One of the world’s fastest growing airlines

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