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Dubai Parks and Resorts

Building Awareness, Boosting Sales & Footfall

The ultimate family entertainment destination in Dubai


The challenge

How to build awareness for 3 new theme parks, drive engagement and achieve ticket sales and footfall for all Dubai Parks and Resorts?

Our Approach

We implemented our proprietary cross-channel strategic planning model, facilitating the decision making process on brand-focused (upper funnel) vs. conversion-focused (lower funnel) channels. 


Setting up Google Analytics 360 using Google Tag Manager allowed us to ensure superior granularity in performance tracking, resulting in ticket sales maximization.

Defining the Data & AI strategyReinventing the Search Strategy

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