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Replay
Dubai Parks and Resorts

Building Awareness, Boosting Sales & Footfall

The ultimate family entertainment destination in Dubai

Cases

The challenge

How to build awareness for 3 new theme parks, drive engagement and achieve ticket sales and footfall for all Dubai Parks and Resorts?

Our Approach

We implemented our proprietary cross-channel strategic planning model, facilitating the decision making process on brand-focused (upper funnel) vs. conversion-focused (lower funnel) channels. 

Results

Setting up Google Analytics 360 using Google Tag Manager allowed us to ensure superior granularity in performance tracking, resulting in ticket sales maximization.

Defining the Data & AI strategyReinventing the Search Strategy

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