This Azerty magazine, in partnership with Google, had a print run of 650,000 copies, and was distributed at the VivaTech trade show and as a supplement for subscribers to several tier ones magazines (M Le Mag, Figaro Magazine, Les Echos, L'Obs, JDD, L'Opinion).
The theme of the magazine is artificial intelligence, with 2 major focuses: business competitiveness & responses to societal challenges (environment, health, inclusion, etc.).
Artefact is a French data and AI services company whose mission is to improve business productivity and profitability.
Artefact is committed to meeting the specific business acceleration needs of its partners with cutting-edge artificial intelligence solutions, always with the aim of democratizing access to data at all levels of the company, from expert to operational functions. Vincent Luciani, co-founder and CEO of Artefact, explains: “The business value created by data reveals its full potential when its adoption is widespread, and a culture of AI is widely disseminated within companies.” This vision has enabled Artefact to grow exponentially since its 2015 creation in Paris. It now has 1,300 employees in 16 countries, including nearly 450 in France.
AI solutions “augmented” by the arrival of generative AI
As a prerequisite to any acceleration program, Artefact helps companies design and deploy their data governance and implement their data infrastructure. These foundations enable organizations to identify “pockets” of data that will generate value for their various departments (supply chain, call centers, marketing and sales, HR, finance, etc.). Vincent Luciani cites the case of a client in the telecoms sector: “Artefact and Orange France deployed a solution for optimizing interventions on the fiber network. The visual recognition technology used, hosted on Google Cloud, processes over 20,000 photos a day, helping the 10,000 technicians in the field to improve the quality of their installations or repairs.”
Artefact has always been a data marketing pioneer, offering an advanced range of services. With the disappearance of third-party cookies, the company is deploying customer data platforms (CDPs), which have become strategic for advertisers to optimize consumer targeting and campaign personalization. With the arrival of new generative AI technologies, all of these solutions will be “augmented” with simplified usability for employees and a powerful capacity for analysis and productivity.
Acculturing and training employees in AI: the key to success
Vincent Luciani is emphatic: “AI concerns everyone. The companies that will prevail are those that already disseminate a culture of data, with wide access to knowledge and artificial intelligence applications.” Through its School of Data, Artefact helps organizations improve the skills of their human capital. With a personalized, hands-on approach, the company offers technical training on tools, massive data acculturation programs (e-learning platforms), and one-day hackathons to solve specific problems.
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